No matter who you’re targeting, more and more people want companies around them to care about the world. Wellbeing, mental health and environmental responsibilities have become central priorities for employers, so it comes as no surprise that external customers and clients are also acting with an increased sense of awareness when it comes to choosing who to do business with. And with consumer brands beginning to take this strategy on board, there’s no reason why it can’t be a valid tactic for your organisation.
Thinking of the future leaders and CEO’s of the world, it’s important to note that nine out of 10 of them believe that it’s important for companies to address social and environmental issues. It’s also known that two-thirds of the next generation of talent would switch, avoid or boycott businesses based on their stance on these topics. Not jumping onboard and showing what you and your company are passionate about in society could be a potential barrier stopping you from attracting top applicants.