Branding/Marketing/PR Magazine

It’s not an ‘optional extra’ or an ‘add-on’: Why good PR is vital for the success of your recruitment business

Written by the Editorial Team

When you’re busy managing logistics – sales, profits and balance sheets – it’s easy to forget how vital good communication can be. For many recruitment business leaders, the question ‘why do PR?’ remains unanswered, especially when the immediate day to day demands of agency life take first priority.

While it’s possible to run a company this way, if you want to plan for future growth and pin down what you need for long-term success, it’s important to take time out to develop a robust communications strategy – something which all top recruitment companies have (did you really think that the Manpower’s and Adecco’s of this world achieved their growth through pure sales alone?!).

 

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