Branding/Marketing/PR Content Marketing Magazine

FROM THE MAGAZINE: Why keeping on top of your news content is a must and how best to do it

Written by the Editorial Team

There is a lot of talk about the power of content, more specifically, the power of social media. It is a great tool that allows you to update followers on the latest news about your business, interact with customers and other businesses, and you can show the world that you’re knowledgeable in your chosen field. For this article, we’re going to focus on the latter.

So, why is it important to show people that you know what you’re on about? Well, before the internet, if a recruiter got in touch, you could make a few phone calls to find out just how good they were. Outside of that, there wasn’t much you could do.

Now, all it takes is a quick internet search and you can see everything that you need to see – the company website, reviews and their social accounts. This means that keeping on top of your social feeds is now an incredibly powerful way of landing business.