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FROM THE MAGAZINE: The ultimate guide to writing a press release

Written by the Editorial Team

OK, so this is Journalism 101. But the humble press release still means business.

It’s still where the majority of news originates (even if it does then filter down to Snapchat), and journalists still read and rely on them. And we know they do, because woe betide a PR agency that sends them one that’s totally irrelevant – and rightly so!

So what is it, and how do you write one?