Rome wasn’t built in a day and unfortunately, neither is a brand. If you’re starting your own business, sit back, strap in and get ready for the ride of your life.
I’ve been lucky enough to work with a number of the Virgin brands over the years and unsurprisingly, I’m a strong believer in the power of brand. The good news is, you don’t need to be of Virgin-esque proportions to be able to use the term ‘brand’ when discussing your business. Being a brand really just means that you care about the perception of your products or service, vision and content, ultimately how the outside world sees you.