Branding/Marketing/PR Content Marketing Magazine

FROM THE MAGAZINE: Four styles of content that grab attention (and drive sales)

Written by the Editorial Team

Content writing is difficult. From proposing a subject, to deciding how to present your take on it, it is hard work to create something your audience will want to read.

It’s important though; a website which features blogs can expect a 434 per cent boost in their search engine results presence, and businesses using blogs as part of their content marketing mix receive 67 per cent more leads than those who don’t.

It’s not all blogs of course. You could find yourself writing content for any number of different platforms, each with different requirements. To help you on your way, we’ve covered four different styles of content and what they can do for your brand.