Take a scroll down your Instagram feed and what do you see? Tanned, beautiful people sunning themselves in Bali, glorious food from around the world, or an abundance of cute kittens and puppies. Whatever your choice of feed, the likelihood is it will be edited to give an idealistic impression of ‘what people are up to’.
Whether you follow friends, models or celebrities, you’re still likely to see the same thing: carefully curated content designed to sell, promote or entice the green-eyed monster. Instagram has seen a rise of users landing at over 800 million, suggesting it is quickly becoming the platform of choice – perhaps due to its visual interface, efficiency and addictiveness.