Branding/Marketing/PR

Clearly PR continues rapid growth

Written by the Editorial Team

Specialist public relations and content marketing consultancy for the Recruitment industry, Clearly PR and Marketing Communications, has bolstered its team with the appointment of three new people following a number of new client wins for the company.

For the last five years, Clearly PR has firmly established itself as one of the foremost specialist providers of public relations services for the Recruitment industry, and over the last two years it is consolidated its position as the leading content marketing agency for the sector.

Since January 2018, the company has doubled its portfolio of UK and international retained clients to 12, including two of largest executive search firms in Europe. At the same time, Clearly PR has seen revenues rise by 147% year-on-year and the number of people employed by the business increase from four to 10 over the same period.

Paul MacKenzie-Cummins, managing director of Clearly PR and Marketing Communications, said: “The way in which clients and candidates want to find and receive information has changed markedly in recent years.

“It is a challenge for recruitment organisations – especially when competition between recruiters has never been so intense. But one that can be easily overcome, providing they evolve their promotional strategy accordingly.

“Our strength is very much in bridging the gap between concept and implementation. By working closely with agencies and search firms to develop a rich mix of traditional public relations and content marketing campaigns, clients raise their profile, better engage their target markets and generate more new business leads. This in turn increases sales.”

Rachele Snowdon has been appointed as Account Director in what is a newly-created role that reflects the speed with which Clearly PR has transformed into an agency serving both national and international clients. In a career spanning 20 years in PR, Rachele’s experience will greatly benefit both the agency team and the clients they serve.

Anne Saunders joins as Account Manager, having spent the last six years combining roles in both PR and journalism. And Sadie Jones has come on board as Junior Account Executive – her first role since graduating from university in 2018.

These appointments follow that of Amy Simpson, who joined the business as its first Director last summer. Amy spent most of her career working for many of London’s and the UK’s most renowned PR agencies, including Frank PR, MHP and 3Monkeys Zeno.

“It is an exciting time for the business, and for the sector as a whole,” said Paul MacKenzie-Cummins. Demand within the sector for the services that we provide has continued to rise despite the lack of certainty over the UK’s withdrawal from the UK; if anything, Brexit has been a positive for businesses like ours.

“Competition between organisations across all sectors is at its most intense, and savvy business leaders know that the rate of economic growth enjoyed over the last five years will slow at some point – probably once the effects of Brexit begin to be felt.

“As such, organisations know they need to position themselves at front of mind for their target market, or risk being overtaken and left behind by their competition.”

Clearly PR plans to grow its exiting team from £400,000 to £800,000 by the end of 2019, in addition to an expansion of the current team from 10 to 14 people over the same period.

As Paul MacKenzie-Cummins said, “The opportunities for growth are readily available – it’s simply a matter of articulating our unique value proposition and communicating it to the right people in the right way and at the right time.”

Paul MacKenzie-Cummins has operated within the recruitment space since the mid-1990s, having worked for the likes graduate recruitment publishers, Prospects, and Monster.com some 10 years later. Since then, he and the Clearly PR team have worked with over 80 recruitment agencies, executive search firms and job boards in the UK, France, Germany, Spain, and the United States.

For more information, go to clearlypr.co.uk.