According to one study, 48% of a company’s reputation is determined by the standing the CEO has in their market. And, 50% of people believe that this will only increase in the next few years. So, it follows that what those who represent the business say and do directly impacts both the perception of it’s brand and revenues, too.
While the CEO or MD is of course the face of the recruitment organisation, she or he is not the only brand ambassador whose p’s and q’s can and sometimes do come under scrutiny. Especially when it comes to pitching for new business.