Are you struggling to stand out from the crowd? It’s no wonder when the number of recruitment agencies in the UK has spiralled from 13,000 in 2012 to over 40,000 in 2018. The landscape is competitive, and recruitment businesses are having to work harder than ever to raise their profile.
Marketing and PR are two vital tools that can be used in unison to increase your chances to be seen, raise your profile and position yourself as an employer of choice. This not only makes you better known to candidates and clients, but it also improves your hiring ability and provides a clear return on investment. But how do you do it well?
On the 29th April, specialist company Clearly PR will host a half-day workshop for recruitment businesses local to Bristol.
Clearly PR has been operating for over 15 years, specialising in offering PR and content marketing to over 100 recruitment businesses including Reed, Monster, Hays, Odgers Berndtson, Jobsite, CareerBuilder and a plethora of independent recruitment agencies and search firms throughout the UK, Ireland and United States. They are the fastest growing PR agency in this space whose work has won their clients a clutch of recruitment industry awards.
What’s in it for recruiters?
The PR and Marketing for Recruiters Half-day Workshop will take place at Hotel du Vin in Bristol in what is the first of a series of additional workshops to be held across the UK.
Bookings are open now for anyone who is responsible for the marketing, branding and promotion of their recruitment agency or search firm.
At the end of the session, you will be armed with real-world practical insights that will enable you to achieve three major objectives:
- Boost your agency brand
- Tap into new revenue streams
- Position your agency as a go-to staffing partner of choice in your sector
What will the workshop will cover?
The workshop itself is set out to cover three key areas: inbound and outbound PR and content marketing. Using real-world practical insights that can be easily applied to any recruitment business, you will leave the workshop with knowledge on:
- How to win business through your blog and social media
- Reaching new markets and attracting new customers through PR
- Getting into the newspapers, magazines and broadcast media
- How to get recognition a true industry thought-leader
- Using your content to better engage with candidates and clients
- Boosting your profile as an employer in your own right and better attract new consultants
Tickets are available at £175 per head and will include breakfast, tea, coffee, water and materials.
The workshop will be run by Managing Director, Paul Mackenzie-Cummins. Paul founded Clearly PR in January 2014, after eight years operating as an independent PR and Editorial Consultant for clients throughout the UK, Europe and USA.
He previously spent 11 years working in the advertising and publishing sectors. As a writer and commentator in his own right, Paul has written for and been interviewed by a plethora of outlets, including BBC One, Radio 5 Live, The Daily Telegraph, The Guardian and numerous national and regional press.
To purchase tickets to the event please visit the following EventBrite.