There is no greater driver of website traffic than well-executed search engine optimization (SEO). Positioning your company right at the top – quite figuratively when thinking of search result pages – puts your business out there as being the first port of call.
People rarely find their way onto the second page of results, if they even get past the first few links in the first place. So how can you make sure your recruitment agency is one of the first that searchers come across?
- Stay on trend
Keeping a tight content calendar will help you stay in line with regular trends, such as aiming content at graduates towards the end of the academic year, but a reactive approach can be just as important as a proactive one. If you’re talking about the news that people are searching for, your agency will be much more visible.
2. Produce timeless content
While trending news comes and goes, there is plenty of opportunity to produce content that can be pushed time and time again. Interspersing your up-to-date posts with material that never grows old will help to develop an active readership.
3. Put yourself in your audience’s shoes
It’s time to start thinking beyond the four walls of your office. Professional jargon used among colleagues will be lost on many potential candidates and clients, and it won’t match the keywords being searched online. Striking a balance between expert lingo and layman’s terms will position you as experts, while remaining approachable and understandable.
4. Take the lead
Rehashed web content sticks out like a sore thumb, and if you’re talking about the same stuff as everyone else, you also run the risk of it getting lost among the masses. Set yourself apart from the crowd with refreshing, engaging thought leadership articles to generate organic traffic.
5. The power of HTML
SEO is about much more than the content a user sees. A good image will catch a reader’s eye, but robots can’t see them at all, so file names and alt tags can be just as important as the words on the page. Attributes such as titles tags and meta descriptions will also help the search engine understand what it is your content is about, allowing it to position your content more accurately.