Without an effective internal communications strategy, organisations risk losing talent to their competitors, devalue their employee value proposition, increase the prevalence of a silo mentality persisting within the organisation which reduces cohesion, and they will have a workforce that is relatively misinformed and ignorant of where the organisation is going and their role within it.
All of which will result in a breakdown of communication and a toxic corporate culture struggling to find its way. Here are 10 benefits of having an internal communications plan:
- Employees are more engaged and feel part of the decision-making process.
- Employees can identify with the organisation’s values and goals which in turn will make them feel they are ‘making a difference’.
- Employees who are engaged are proven to increase their efforts and efficiencies, which positively impacts on the organisation’s bottom line.
- Employees will feel a loyalty to an organisation and are more likely to remain with their employer for the longer term, which keeps staff turnover and recruitment costs to a minimum.
- Inherent silo mentalities are broken down and effective inter-departmental working relationships are fostered, which creates an environment of shared responsibility and shared purpose – all of which will result in the sharing of best practice and improved business performance.
- Workplace conflict caused by ambiguity is reduced through clear messaging and communication of ideas.
- Employees are empowered to discuss, share and contribute ideas that can have both a direct and indirect impact on how the organisation performs through the development of a supportive and knowledge-sharing corporate culture.
- All employees can articulate the organisation’s mission, vision, values and goals and ensure that these key principles underpin all that they do in the work environment.
- Employees are motivated by the ‘bigger picture’ – they can see where the organisation is heading and they understand the role that they and their teams play in enabling it to reach its targets.
- Senior teams are better placed to review, assess and measure the success of their internal communications strategy to date and benchmark it against improved business performance.