We all know someone who tells the same stories, over and over again. Repetition is boring. And so we would never encourage you to repeatedly share the same content ad infinitum – that would be plain lazy and counter-productive to our goals to get you seen and heard.
Repurposing content, on the other hand, could prove to be a very lucrative part of a wider content strategy – if you do it in the right way.
Content creation takes time and, if you get someone else to do it, money. So if you’ve already invested in a bank of helpful blog articles that have been posted a handful of times and sat in your archive ever since, repurposing some of it could be a good option.
Repurposing doesn’t mean reusing as is. True repurposing is about adding something valuable and new to the original so that it has fresh appeal to a new audience.
So when is repurposing ok?