Branding/Marketing/PR

FROM THE MAGAZINE: Do trendy offices boost or batter your employer brand?

Written by the Editorial Team

The last decade has seen a wave of new trends in office design taking the corporate world by storm. From Google’s snakes and ladders set-up to the festival- turned-office vibe championed by Innocent, the rise of the younger generations and their arrival in the workplace has caused certain businesses to rethink their premises entirely.

Today, beanbags, barbecue stations and beer fridges blur the lines between work and social as employers look for ways to stand out amidst the competition.

In a bid to bowl over millennial talent, business leaders have renamed their meeting room “The Hub” and rebranded their breakout area as “The Den” – but is this truly what it takes to keep your staff engaged? READ FULL ARTICLE