Unconscious bias is commonplace in the recruitment process

Unconscious bias permeates every sector in society, at every level. It exists – in all of us and is as natural as breathing. But it is during the recruitment process that the extent to which our unconscious bias is truly realised. Research by MIT and the University of Chicago has shown that job applicants with …

Are recruiters doing enough to defend agency fees and executive pay?

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  Theresa May recently announced plans to reform executive pay – the premise of which is to reduce the pay gap between those on the shopfloor and executives in a bid to tackle excessive pay. Rebuilding public trust in executive pay and linking it to corporate performance …

10 phenomenally powerful ways to get your name ‘out there’ (and none involve press releases)

Mention ‘public relations’ to pretty much anyone and the words most commonly associated with this critically important part of the marketing mix are ‘press releases’, ‘journalists’, ‘spin’, and a ‘shower of bastards’. Hey, we know that PRs often sit on the same bench as our estate agent-lawyers-recruiters brethren. OK perhaps that is a slight exaggeration, …

Social recruiting: How getting it right drives agency revenues

by Katrina Collier (The Searchologist) Have you noticed how the ‘Have you had an accident?’ callers now use a mobile so you’ll be more inclined to answer your phone? Irritating right? You’re deceived from the outset so you hang up, block the number and, if you’re like me, curse at the time you just wasted. …

How to win back lost customers…through savvy marketing and PR

by Paul MacKenzie-Cummins, Editor There is a belief that recruitment – like all sales professions – is a numbers game; the more calls you make the higher the volume of sales you create. That was certainly the mantra preached to me when I worked in sales, although I didn’t quite agree with it – focus …