Our Editor presents at The Recruitment Agency Expo 2017

by Paul MacKenzie-Cummins On 1st February, I had the immense pleasure of addressing over 220 recruiters at The Recruitment Agency Expo 2017, held at Olympia in London. The Expo is the largest of its kind in the UK and attended by thousands from across the industry and from all around the UK and overseas. So …

What is a recruitment ‘brand’?

By Paul MacKenzie-Cummins, Editor and managing director at Clearly PR & Marketing Communications   Ask anyone to describe what a ‘brand’ is and they’ll be quick to answer with the logo, look and feel of the business. But branding goes way beyond what are essentially aesthetics, it is about perception. The meaning of what branding …

4 things recruitment firms can do to boost their appeal

by Paul MacKenzie-Cummins (LinkedIn) Time is a precious commodity that most recruiters agree they have very little of. But if we were to say to you that simply allocating an additional one hour each week to produce a monthly newsletter could generate over £50,000 in new revenue for your agency each year, would you do …

How do you sign off your email?

by Paul MacKenzie-Cummins Whether you are the CEO of a FTSE100 organisation or the postroom manager of an SME, chances are you receive (and send) umpteen numbers of emails every day. Just as equal are the number of different sign offs you may see, ranging from ‘Regards’ and ‘Best’ to ‘Thanks’ and all manner of …

EDITOR’S SOAP BOX: social media number obsessives

by Paul MacKenzie-Cummins There is simply no escaping the fact that social media is invaluable in today’s world. The ever-increasing number of platforms available makes it even easier for businesses to better communicate and engage with their stakeholders in a way in which those stakeholders want to receive information. This level of active engagement is …