Why your employer brand is so important

The question of how important an organisation’s employer branding is could be answered in a single sentence: If your objective is to maximise your organisation’s equity by attracting, motivating and retaining the best talent, it pays to get your employer branding right. It really is that simple – the tricky part is how to translate …

Latest edition of Recruiter IMPRINT out now

The May edition of IMPRINT, our in-house magazine aimed at providing practical PR insights to marketers and business leaders, is available to download, read and share now. In this issue: Candidate relations: Maximum output, minimum input Think you know what PR is? Think again All aboard: Turning your consultants into brand ambassadors Before you even …

Is Recruitment failing women?

The Times’ Top 50 Employers for Women in the UK report published the details of the best workplaces for women in an unranked list, yet despite recruitment being one of the fastest growing and most significant contributors to the UK economy not a single recruitment firm made the cut. Each organisation was required to provide …

How to get your consultants on board with your marketing strategy

As one of the sponsors of The Recruitment Network, I attended one of the meetings which focused on marketing and PR for agencies. One of the biggest challenges recruitment agency owners/directors said they face is trying to get their teams to buy into and help support their agency’s marketing efforts. Your consultants are the holders …

How to promote your agency in a new sector

2017 is set to be an extremely strong year for the recruitment industry. According to Bullhorn’s 2017 UK Recruitment Trends Report, 75% of firms expect there to be more demand for recruitment and 86% expect revenue growth. For growing agencies looking to capitalise on this buoyant market, sector diversification can be an obvious move, especially …