Will anyone actually care if you win prestigious awards?

Clients often ask us if they should bother going for a recognition award. Often, it’s modesty holding them back – sometimes a lack of confidence or a case of imposter syndrome, a belief that they’re not ‘up there with the best’. Others, who are more confident of their chances of winning, still wonder: ‘is it …

When it comes to PR, just get on with it

by Paul MacKenzie-Cummins, Editor and magaging director at ClearlyPR   I read a great interview in The Telegraph over the weekend, the title of which I have blatantly plagiarised and attributed to this article. The interview was with Patrick Drake, co-founder of HelloFresh – the fresh food delivery company. The company was set up in …

5 ways to increase your chances of being a recruiter of choice

by Paul MacKenzie-Cummins, Editor and managing director of ClearlyPR   As recruiters the number of agencies you’re up against is at a record high, with an average 85 new agencies starting up every week. Whilst competition is good for business, it also means that you need to be on your game if you are to …

Think you’re a market leader? Err, OK

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  I’m a writer, I’m a PR too and I love the way in which we use language to create certain emotional attachments to brands and individuals. But when did ‘business’ become so vain? Market leaders Open the business pages of pretty much any regional newspaper or …

Making an entrance: Three recruitment start ups share their experiences

Working for a well-known and established agency can open many doors, but when successful billers opt to go it alone they no longer have a ‘name’ to fall back on. Instead, they need to work a little harder to ‘sell’ themselves by building trust, establishing new working relationships and raise their profile under their new …