Think you’re a market leader? Err, OK

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  I’m a writer, I’m a PR too and I love the way in which we use language to create certain emotional attachments to brands and individuals. But when did ‘business’ become so vain? Market leaders Open the business pages of pretty much any regional newspaper or …

Making an entrance: Three recruitment start ups share their experiences

Working for a well-known and established agency can open many doors, but when successful billers opt to go it alone they no longer have a ‘name’ to fall back on. Instead, they need to work a little harder to ‘sell’ themselves by building trust, establishing new working relationships and raise their profile under their new …

The Trump phenomenon: How to fill the trust vacuum in your agency

Donald Trump is the next President of the United States. While we may be surprised, nay shocked, that Trump succeeded when so many of us expected him to fail, the reality is that the outcome should have been clear to see. The election centred on one thing: trust. Trouble is, despite the back tracking and …

Your first 100 days as a new leader

Donald Trump has signed more executive orders in a week than Obama did in years. His first 100 days as a newly-appointed leader will be closely watched, and they are bound to be ground breaking. On an obviously lesser scale, newly-appointed leaders in organisations will also be under intense scrutiny. Here’s how you can make …

Amazon Go: Lessons recruiters need to learn

Amazon’s new ‘legal shoplifting’ venture sent everyone into a tizzy when the news of its release first came out. Imagine, a shop where you just pick up your stuff and walk out! It’s like something straight out of Back to the Future. However, now that the concept has started to sink in, retailers are taking …