10 phenomenally powerful ways to get your name ‘out there’ (and none involve press releases)

Mention ‘public relations’ to pretty much anyone and the words most commonly associated with this critically important part of the marketing mix are ‘press releases’, ‘journalists’, ‘spin’, and a ‘shower of bastards’. Hey, we know that PRs often sit on the same bench as our estate agent-lawyers-recruiters brethren. OK perhaps that is a slight exaggeration, …

Social recruiting: How getting it right drives agency revenues

by Katrina Collier (The Searchologist) Have you noticed how the ‘Have you had an accident?’ callers now use a mobile so you’ll be more inclined to answer your phone? Irritating right? You’re deceived from the outset so you hang up, block the number and, if you’re like me, curse at the time you just wasted. …

How to win back lost customers…through savvy marketing and PR

by Paul MacKenzie-Cummins, Editor There is a belief that recruitment – like all sales professions – is a numbers game; the more calls you make the higher the volume of sales you create. That was certainly the mantra preached to me when I worked in sales, although I didn’t quite agree with it – focus …

How to effectively onboard a new employee

It is often said that people who are an organisation’s greatest asset, and it is true. Yet all too often we see organisations struggle to retain their best employees, losing them to a key competitor. There can be a range of explanations for this, but one of the biggest reasons is the failure of employers …

How to become a (genuine) thought leader – NOT a wannabe!

This is not a post on the stupendous benefits of being a thought leader – there is a plethora of articles online that can tell you all you need to know about that. Trouble is, few of those articles explain how you can actually become a thought leader and the steps involved. That’s what this …