LinkedIn Publishing: The under-utilised weapon in your marketing armoury

By now, we’re all well aware of the importance of social media. After all, we’re forever being told about its power and how we need to incorporate it into our PR plans. Facebook, Twitter, Google+, you name it – it’s constant, but less well known seems to be the use of LinkedIn. Sure, LinkedIn is …

Keep on talking: How HR and PR can add to the bottom line

If the recession taught us anything, it is that an organisation’s HR and PR fucntions are inextricably linked. Brought together by crisis theirs is a marriage that serves as a sobering reminder of the need to give parity to communicating what is happening within the organisations as well as what is going on ‘out there’ …