PR in 2018: What to expect

So, what will be the key trends in PR over the next 12 months? Content, content, content. But we’re not just talking about creating content to showcase to audiences; rather, it will be interactive, personal, and responsive to the needs and wants of those audiences. The pace of technological change has been such that most …

GDPR is arse-about-face, but Recruiters can work this to their advantage

by Paul MacKenzie-Cummins, editor and managing director at ClearlyPR May 25th is a date that is forever etched in my mind. It is the day of the Miracle in Istanbul – perhaps the most incredible footballing comeback the game has ever witnessed. As an avid Liverpool fan stood in a tightly packed pub in the …

The 7 essential promotional tactics all Recruitment agencies need to do in 2018

The latest industry statistics show that 9 out of 10 businesses across all sectors now include content marketing as part of their overall promotional activity. But what do we mean by ‘content marketing’ and what sort of content falls under this banner? Simply put, content marketing is information that has been produced to meet the …

OPINION: Corbyn and the building of a personal brand

by Paul MacKenzie-Cummins In any workplace and at business event or dinner party, mention the name Jeremy Corbyn and debate invariably ensues. He is a man who everyone seemingly has an opinion of but irrespective of whether one falls into the pro- or anti- Corbyn camp, the unmistakable fact is that he is a truly …

How to write LinkedIn articles that build your personal brand

Bloody Google. While it’s great for so many things, it is equally frustrating and annoying when it comes to finding good content that actually means anything. Take the topic of thought leadership as a case in point. Enter those two words into the search bar and you will be inundated by a mass of links …