OPINION: Corbyn and the building of a personal brand

by Paul MacKenzie-Cummins In any workplace and at business event or dinner party, mention the name Jeremy Corbyn and debate invariably ensues. He is a man who everyone seemingly has an opinion of but irrespective of whether one falls into the pro- or anti- Corbyn camp, the unmistakable fact is that he is a truly …

How to write LinkedIn articles that build your personal brand

Bloody Google. While it’s great for so many things, it is equally frustrating and annoying when it comes to finding good content that actually means anything. Take the topic of thought leadership as a case in point. Enter those two words into the search bar and you will be inundated by a mass of links …

Episode 3 RECRUITER RADIO: How do you measure the success of PR?

10th July 2017 – It’s the age old question and the one we are constantly asked, yet the answer is actually much clearer than many might think…providing you’ve asked yourself a few questions first that is. And the question is: How do you measure the success of PR?  

How 5 Recruitment agencies built their brand and businesses with PR

PR is the one element of the marketing mix that most recruiters struggle to truly ‘get’. And they’re not alone. But in truth, it doesn’t really matter. What does matter is that they understand how PR benefits their business, from raising their profile as an agency- of-choice to driving enquiries and positively impacting their bottom …

5 things that can kill your brand

by ClearlyPR – The PR agency for the Recruitment sector   The most important thing you can do to secure your success as a business is to build a robust brand. The second is to try not to kill it in the process… A strong brand helps you build trust, differentiate you from competitors and …