Social recruiting: How getting it right drives agency revenues

by Katrina Collier (The Searchologist) Have you noticed how the ‘Have you had an accident?’ callers now use a mobile so you’ll be more inclined to answer your phone? Irritating right? You’re deceived from the outset so you hang up, block the number and, if you’re like me, curse at the time you just wasted. …

What makes a good Tweet?

Only 1 in 3 Tweets are said to be worth reading, so what makes a Tweet one that people will bother with? On average, around 6,000 Tweets are posted every second, which is the equivalent to 350,000 Tweets a minute and 500 million each day. Yet researchers have found that as few as 36% are …

Recruitment agency growth boosted by word of mouth influencer marketing

by Paul MacKenzie-Cummins, Editor and Managing Director of Clearly – The PR & Marketing Communications firm for the recruitment industry I recently attended a networking meeting – one of a number that I attend regularly. Only this one was aimed at marketers and those responsible for the marketing of their organisations, but not necessarily qualified …

Blogging for Britain…well, just start with your agency first

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  We blog pretty frequently (you may have noticed if you have ever visited the ClearlyPR website). And there is a reason for this: it helps build our online brand and it drives traffic to our website – some of which turns into new business leads and …

5 Mistakes Recruiters Make on Social Media

You’ve heard it all before, social media has the potential to be the ‘game changer’ in your business’ marketing strategy. There’s no question about it, you should absolutely invest in social media marketing, after all 1 in 3 recruitment agencies say they plan to increase their spend on social media and marketing this year (source: …