How do you sign off your email?

by Paul MacKenzie-Cummins Whether you are the CEO of a FTSE100 organisation or the postroom manager of an SME, chances are you receive (and send) umpteen numbers of emails every day. Just as equal are the number of different sign offs you may see, ranging from ‘Regards’ and ‘Best’ to ‘Thanks’ and all manner of …

EDITOR’S SOAP BOX: social media number obsessives

by Paul MacKenzie-Cummins There is simply no escaping the fact that social media is invaluable in today’s world. The ever-increasing number of platforms available makes it even easier for businesses to better communicate and engage with their stakeholders in a way in which those stakeholders want to receive information. This level of active engagement is …

The social media and recruitment technology trends to look out for in 2017

by Paul MacKenzie-Cummins (This article was written by Paul for the January edition of Recruitment International – see here).   In 2017, social media is going to become more challenging for recruiters. But the challenge will come from other recruiters for 2017 will be the year that social media will no longer be considered a …

Why many recruitment agencies need to delete their Twitter accounts

For any forward-thinking recruitment agency, Twitter is quite simply essential. But there are two types of Twitter users who are killing their agency brands because of the way in which they use the social media platform. First there are the number hunters: These are those recruiters who have a seemingly insatiable appetite to increase their …

The 5 most read recruitment marketing articles of 2016

It’s been a brilliant year for the recruitment industry. Last week, the REC released its figures highlighting the state of the UK recruitment industry. Accordingly, the sector is now worth £35.1 billion a year – up from £26.5 billion in the year 2012/13. And 2017 sets to be another strong year, with the CBI recently …