Marketing to Millennials: What exactly do they want?

by Bethan Jones-Arthur Ah, Millennials. Characterised in a short sentence (by Wikipedia) as ‘a person reaching young adulthood in the early 21st century’, this group apparently mystify marketers. What can we possibly give to millennials to make them like us? What’s too dismissive, what’s too cheesy, what on earth do they want?! Here, we give …

Our Editor presents at The Recruitment Agency Expo 2017

by Paul MacKenzie-Cummins On 1st February, I had the immense pleasure of addressing over 220 recruiters at The Recruitment Agency Expo 2017, held at Olympia in London. The Expo is the largest of its kind in the UK and attended by thousands from across the industry and from all around the UK and overseas. So …

How do you sign off your email?

by Paul MacKenzie-Cummins Whether you are the CEO of a FTSE100 organisation or the postroom manager of an SME, chances are you receive (and send) umpteen numbers of emails every day. Just as equal are the number of different sign offs you may see, ranging from ‘Regards’ and ‘Best’ to ‘Thanks’ and all manner of …

EDITOR’S SOAP BOX: social media number obsessives

by Paul MacKenzie-Cummins There is simply no escaping the fact that social media is invaluable in today’s world. The ever-increasing number of platforms available makes it even easier for businesses to better communicate and engage with their stakeholders in a way in which those stakeholders want to receive information. This level of active engagement is …

The social media and recruitment technology trends to look out for in 2017

by Paul MacKenzie-Cummins (This article was written by Paul for the January edition of Recruitment International – see here).   In 2017, social media is going to become more challenging for recruiters. But the challenge will come from other recruiters for 2017 will be the year that social media will no longer be considered a …