Digital PR: it’s more than just social media

Digital marketing can trace its roots all the way back to the 1980s when IBM released the first personal computer. This opened up a whole new world for marketers, where they made the shift from just ‘pushing’ a product (with physical advertising) to relationship management – now prioritising customer relationships over the traditional sale.  The …

The 7 essential promotional tactics all Recruitment agencies need to do in 2018

The latest industry statistics show that 9 out of 10 businesses across all sectors now include content marketing as part of their overall promotional activity. But what do we mean by ‘content marketing’ and what sort of content falls under this banner? Simply put, content marketing is information that has been produced to meet the …

7 great ways to find content for your social feeds…fast!

Time is a precious commodity, no matter what your position in the company. But if you are the person given the responsibility for managing your company’s social media activity, how easy is it to find enough of the right content that you need on a daily basis? The Content Marketing Institute has found that although …

How agencies can find top consultant talent using social media

It seems some recruiters fear that by advertising their roles on social networks is in someway revealing a trade secret. Or that their clients will realise that some of their candidates may have been sourced by their recruitment partner via social media, and so they are being protective. But clients already know this. After all, …