Facebook gunning to become job search provider of choice

For years, LinkedIn has been referred to as the ‘Facebook for business professionals’. Now, it seems, Facebook wants to become the ‘LinkedIn for professionals’ as it seeks to exploit a gap that LinkedIn has as yet failed to fully exploit – trades. LinkedIn’s core audience is the professional services sector, with the number of blue …

5 mistakes recruitment agencies keep making on social media

You’ve heard it all before – social media has the potential to be the ‘game changer’ in your recruitment agency’s marketing strategy. There’s no question about it, you should absolutely invest in social media marketing. After all, 92% of employers use it to search for potential candidates, 53% of job seekers search for a new …

6 ways of using social media to your advantage

With over 2.3 billion active social networking users in the world today, it seems the steady growth of social media is showing no signs of slowing down. Social media has become a critical component in brand building, allowing an agency’s message to be communicated to the right people within just a few clicks. If social …

How to get optimum results from your social media activity

by Paul MacKenzie-Cummins, Editor and Managing Director of Clearly PR  Social media’s primary goal is to build your organisation’s online branding and drive traffic to your website. It takes time – time to source and produce content in the first place and time to achieve the desired results. But chances are you may not be …

How to win new business for your recruitment agency start-up using PR

Google the term ‘first-time entrepreneur’ and you will be awash with articles offering ‘top tips’ on how to turn your new enterprise into a flourishing business. Trouble is, while these articles will undoubtedly contain some useful snippets of advice, few actually address what’s really going to be important in growing your new recruitment business: namely, …