Marketing to Millennials: What exactly do they want?

by Bethan Jones-Arthur Ah, Millennials. Characterised in a short sentence (by Wikipedia) as ‘a person reaching young adulthood in the early 21st century’, this group apparently mystify marketers. What can we possibly give to millennials to make them like us? What’s too dismissive, what’s too cheesy, what on earth do they want?! Here, we give …

The Trump phenomenon: How to fill the trust vacuum in your agency

Donald Trump is the next President of the United States. While we may be surprised, nay shocked, that Trump succeeded when so many of us expected him to fail, the reality is that the outcome should have been clear to see. The election centred on one thing: trust. Trouble is, despite the back tracking and …

Your first 100 days as a new leader

Donald Trump has signed more executive orders in a week than Obama did in years. His first 100 days as a newly-appointed leader will be closely watched, and they are bound to be ground breaking. On an obviously lesser scale, newly-appointed leaders in organisations will also be under intense scrutiny. Here’s how you can make …

Amazon Go: Lessons recruiters need to learn

Amazon’s new ‘legal shoplifting’ venture sent everyone into a tizzy when the news of its release first came out. Imagine, a shop where you just pick up your stuff and walk out! It’s like something straight out of Back to the Future. However, now that the concept has started to sink in, retailers are taking …

Confessions of a Recruiter – should we stop using buzz words?

By Kelly Laine, BPS World   Are you a highly-driven, passionate team player? In recruitment we get to see a lot of LinkedIn profiles and work with many of the people behind them. As you would expect, there are many words and phrases that are used a lot. You think by using buzz words you’ll …