PR: The star of the marketing tool box for BPS World

by Natalie Spearing, Marketing Director, BPS World The recruitment industry is a highly competitive one (I probably don’t need to tell you that!). Our target customers are looking for partnership; someone to help them attract, recruit and retain the best and brightest. Candidates want someone to find them their ‘perfect’ job as quickly as possible …

Can professional qualifications boost the profile of recruiters?

By Kelly Laine, BPS World   Having being in recruitment for more years than I care to admit it’s an industry that I’m extremely passionate about. The core of recruitment is to find someone an opportunity that will make their life better and this fills me with a great sense of pride. When I first …

Marketing to Millennials: What exactly do they want?

by Bethan Jones-Arthur Ah, Millennials. Characterised in a short sentence (by Wikipedia) as ‘a person reaching young adulthood in the early 21st century’, this group apparently mystify marketers. What can we possibly give to millennials to make them like us? What’s too dismissive, what’s too cheesy, what on earth do they want?! Here, we give …

The Trump phenomenon: How to fill the trust vacuum in your agency

Donald Trump is the next President of the United States. While we may be surprised, nay shocked, that Trump succeeded when so many of us expected him to fail, the reality is that the outcome should have been clear to see. The election centred on one thing: trust. Trouble is, despite the back tracking and …

Your first 100 days as a new leader

Donald Trump has signed more executive orders in a week than Obama did in years. His first 100 days as a newly-appointed leader will be closely watched, and they are bound to be ground breaking. On an obviously lesser scale, newly-appointed leaders in organisations will also be under intense scrutiny. Here’s how you can make …