How recruiters can create a content marketing plan for their agency website

According to a survey conducted by MarketingProfs and the Content Marketing Institute, 93% of businesses now use content marketing as part of their overall promotion strategy, and 73% say they now produce more content than they did two or three years ago. Content is what makes your potential customers become just that – customers. If …

Content marketing mission statements: What’s the point for recruitment businesses?

Most organisations will have a mission statement which succinctly explains why you do what you do, and who you do it for – your raison d’être, if you like. Yet when it comes to planning their content marketing strategy, sadly too many recruitment businesses adopt a scattergun, all-encompassing approach. So before your marketing director tells …

Recruitment agency growth boosted by word of mouth influencer marketing

by Paul MacKenzie-Cummins, Editor and Managing Director of Clearly – The PR & Marketing Communications firm for the recruitment industry I recently attended a networking meeting – one of a number that I attend regularly. Only this one was aimed at marketers and those responsible for the marketing of their organisations, but not necessarily qualified …

6 steps to creating a successful content marketing plan

According to a survey conducted by MarketingProfs and the Content Marketing Institute, 93% of businesses now use content marketing as part of their overall promotion strategy, and 73% say they now produce more content than they did two or three years ago. Content is what makes your potential customers (clients AND candidates) become just that …

Blogging for Britain…well, just start with your agency first

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  We blog pretty frequently (you may have noticed if you have ever visited the ClearlyPR website). And there is a reason for this: it helps build our online brand and it drives traffic to our website – some of which turns into new business leads and …