5 tips on creating great content marketing for Facebook

by Bethan Jones-Arthur In a world where more of us are using social media than ever before, businesses need to finally realise its power. With potential to grab the attention of several new customers, Facebook is a valuable marketing tool that can both increase brand awareness and improve brand identity. Here are five tips you …

How recruiters can create a content marketing plan for their agency website

According to a survey conducted by MarketingProfs and the Content Marketing Institute, 93% of businesses now use content marketing as part of their overall promotion strategy, and 73% say they now produce more content than they did two or three years ago. Content is what makes your potential customers become just that – customers. If …

Content marketing mission statements: What’s the point for recruitment businesses?

Most organisations will have a mission statement which succinctly explains why you do what you do, and who you do it for – your raison d’être, if you like. Yet when it comes to planning their content marketing strategy, sadly too many recruitment businesses adopt a scattergun, all-encompassing approach. So before your marketing director tells …

Recruitment agency growth boosted by word of mouth influencer marketing

by Paul MacKenzie-Cummins, Editor and Managing Director of Clearly – The PR & Marketing Communications firm for the recruitment industry I recently attended a networking meeting – one of a number that I attend regularly. Only this one was aimed at marketers and those responsible for the marketing of their organisations, but not necessarily qualified …

6 steps to creating a successful content marketing plan

According to a survey conducted by MarketingProfs and the Content Marketing Institute, 93% of businesses now use content marketing as part of their overall promotion strategy, and 73% say they now produce more content than they did two or three years ago. Content is what makes your potential customers (clients AND candidates) become just that …