Recruitment agency growth boosted by word of mouth influencer marketing

by Paul MacKenzie-Cummins, Editor and Managing Director of Clearly – The PR & Marketing Communications firm for the recruitment industry I recently attended a networking meeting – one of a number that I attend regularly. Only this one was aimed at marketers and those responsible for the marketing of their organisations, but not necessarily qualified …

6 steps to creating a successful content marketing plan

According to a survey conducted by MarketingProfs and the Content Marketing Institute, 93% of businesses now use content marketing as part of their overall promotion strategy, and 73% say they now produce more content than they did two or three years ago. Content is what makes your potential customers (clients AND candidates) become just that …

Blogging for Britain…well, just start with your agency first

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  We blog pretty frequently (you may have noticed if you have ever visited the ClearlyPR website). And there is a reason for this: it helps build our online brand and it drives traffic to our website – some of which turns into new business leads and …

How video can boost your brand (even on a budget)

We all know that the way in which we use mobile technology to consume information (and socialise) is influencing the way in which we get our messages ‘out there’. But while many of us will watch videos online via our smartphones, few actually make the link between what we are doing and what our potential …

LinkedIn Publishing: The under-utilised weapon in your marketing armoury

By now, we’re all well aware of the importance of social media. After all, we’re forever being told about its power and how we need to incorporate it into our PR plans. Facebook, Twitter, Google+, you name it – it’s constant, but less well known seems to be the use of LinkedIn. Sure, LinkedIn is …