EDITOR’S SOAP BOX: social media number obsessives

by Paul MacKenzie-Cummins There is simply no escaping the fact that social media is invaluable in today’s world. The ever-increasing number of platforms available makes it even easier for businesses to better communicate and engage with their stakeholders in a way in which those stakeholders want to receive information. This level of active engagement is …

The social media and recruitment technology trends to look out for in 2017

by Paul MacKenzie-Cummins (This article was written by Paul for the January edition of Recruitment International – see here).   In 2017, social media is going to become more challenging for recruiters. But the challenge will come from other recruiters for 2017 will be the year that social media will no longer be considered a …

The 5 most read recruitment marketing articles of 2016

It’s been a brilliant year for the recruitment industry. Last week, the REC released its figures highlighting the state of the UK recruitment industry. Accordingly, the sector is now worth £35.1 billion a year – up from £26.5 billion in the year 2012/13. And 2017 sets to be another strong year, with the CBI recently …

PR on a budget (a time budget that is)

It is said that time is a precious commodity and the amount you have available will determine how much of that time is allocated to performing non-income generating tasks, such as PR. If outsourcing your PR to a specialist is not in your plans, whether for budgetary or other reasons, then you need to work …

Grow your agency…by writing, not selling

by Paul MacKenzie-Cummins, Editor and Managing Director at Clearly PR & Marketing Communications During the recession the recruitment sector was hit hard. We all know that, and we all know that fewer jobs meant lower billings and intense competition between recruiters to fill the few and far between assignments that did come up. An interesting …