Why do 80% of readers not get past the headline?

We are the first to admit that we have been guilty of under-appreciated the power of a headline when we’ve written in the past. Many times we have drafted what we believe to be a clear, well-informed piece only to have our lacklustre headline brought to the forefront of our attention. You could have a literary …

4 ways to make people read your blog

by Paul MacKenzie-Cummins   Your blog, whether on your company website or LinkedIn Publisher page, needs to address the needs of your audience. It needs to answer two questions (and excuse my language in advance) – ‘Why should I give a crap about what you have to say?’ and ‘What’s in it for me by …

5 ways to increase your chances of being a recruiter of choice

by Paul MacKenzie-Cummins, Editor and managing director of ClearlyPR   As recruiters the number of agencies you’re up against is at a record high, with an average 85 new agencies starting up every week. Whilst competition is good for business, it also means that you need to be on your game if you are to …

Marketing to Millennials: What exactly do they want?

by Bethan Jones-Arthur Ah, Millennials. Characterised in a short sentence (by Wikipedia) as ‘a person reaching young adulthood in the early 21st century’, this group apparently mystify marketers. What can we possibly give to millennials to make them like us? What’s too dismissive, what’s too cheesy, what on earth do they want?! Here, we give …

Our Editor presents at The Recruitment Agency Expo 2017

by Paul MacKenzie-Cummins On 1st February, I had the immense pleasure of addressing over 220 recruiters at The Recruitment Agency Expo 2017, held at Olympia in London. The Expo is the largest of its kind in the UK and attended by thousands from across the industry and from all around the UK and overseas. So …