How to get your consultants on board with your marketing strategy

As one of the sponsors of The Recruitment Network, I attended one of the meetings which focused on marketing and PR for agencies. One of the biggest challenges recruitment agency owners/directors said they face is trying to get their teams to buy into and help support their agency’s marketing efforts. Your consultants are the holders …

If your agency doesn’t have digital marketing agency expertise, you’re making a big mistake – Greg Savage

Never one for mixing his words, Greg Savage told a delegation that unless recruitment agency’s get on board with content, social and digital marketing they will not only lose ground to their competition, they’ll end up on the losing side in the escalating war for talent. Speaking at an event organised by talent marketing platform …

Why do 80% of readers not get past the headline?

We are the first to admit that we have been guilty of under-appreciated the power of a headline when we’ve written in the past. Many times we have drafted what we believe to be a clear, well-informed piece only to have our lacklustre headline brought to the forefront of our attention. You could have a literary …

4 ways to make people read your blog

by Paul MacKenzie-Cummins   Your blog, whether on your company website or LinkedIn Publisher page, needs to address the needs of your audience. It needs to answer two questions (and excuse my language in advance) – ‘Why should I give a crap about what you have to say?’ and ‘What’s in it for me by …