How to get your consultants on board with your marketing strategy

As one of the sponsors of The Recruitment Network, I attended one of the meetings which focused on marketing and PR for agencies. One of the biggest challenges recruitment agency owners/directors said they face is trying to get their teams to buy into and help support their agency’s marketing efforts. Your consultants are the holders …

If your agency doesn’t have digital marketing agency expertise, you’re making a big mistake – Greg Savage

Never one for mixing his words, Greg Savage told a delegation that unless recruitment agency’s get on board with content, social and digital marketing they will not only lose ground to their competition, they’ll end up on the losing side in the escalating war for talent. Speaking at an event organised by talent marketing platform …

How to promote your agency in a new sector

2017 is set to be an extremely strong year for the recruitment industry. According to Bullhorn’s 2017 UK Recruitment Trends Report, 75% of firms expect there to be more demand for recruitment and 86% expect revenue growth. For growing agencies looking to capitalise on this buoyant market, sector diversification can be an obvious move, especially …

3 out of 5 candidates reject job offers when company vision unknown

A survey of 1,000 professionals and 500 hiring managers has found that 64.7% of job seekers would be prepared to turn down a job offer if they didn’t know or didn’t agree with the hiring company’s mission, values and purpose. More than half (52%) said they would flatly reject a job offer if neither the …

Quirky recruitment marketing could boost applications (AND staff turnover too!)

Using humour in your recruitment marketing could boost job applications, but it could also backfire if the reality differs from the perception created. Last month, the International Journal of Internet Marketing and Advertising published the results of a study conducted by a team of researchers in Finland. The study found that recruitment marketing campaigns that …