PR: The star of the marketing tool box for BPS World

by Natalie Spearing, Marketing Director, BPS World The recruitment industry is a highly competitive one (I probably don’t need to tell you that!). Our target customers are looking for partnership; someone to help them attract, recruit and retain the best and brightest. Candidates want someone to find them their ‘perfect’ job as quickly as possible …

Making an entrance: Three recruitment start ups share their experiences

Working for a well-known and established agency can open many doors, but when successful billers opt to go it alone they no longer have a ‘name’ to fall back on. Instead, they need to work a little harder to ‘sell’ themselves by building trust, establishing new working relationships and raise their profile under their new …

Can professional qualifications boost the profile of recruiters?

By Kelly Laine, BPS World   Having being in recruitment for more years than I care to admit it’s an industry that I’m extremely passionate about. The core of recruitment is to find someone an opportunity that will make their life better and this fills me with a great sense of pride. When I first …

How to be sure your next PR agency is the right fit for you

PR people are great at selling themselves. After all, it’s what we get paid to do for our clients, so if we can’t promote ourselves we’d be pretty much redundant. However, it does make the decision over which PR agency you partner with all the more difficult for you. So once you get past the …

Marketing to Millennials: What exactly do they want?

by Bethan Jones-Arthur Ah, Millennials. Characterised in a short sentence (by Wikipedia) as ‘a person reaching young adulthood in the early 21st century’, this group apparently mystify marketers. What can we possibly give to millennials to make them like us? What’s too dismissive, what’s too cheesy, what on earth do they want?! Here, we give …