Brand me up

You may be the best biller or work for one of the most well regarded search firms in town, but to really maximise the ROI on that old adage ‘people buy from people’, you need to position yourself as the individual recruiter-of-choice. Cue personal branding. Here are five key ways to build a personal brand …

5 creative ways to engage journalists

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  If you think that your InBox gets filled with a plethora of unsolicited and unwanted emails, spare a thought for journalists. Each day, they receive countless numbers of emails from PR people (yup – people just like us) ‘selling’ their clients’ stories in a compelling way …

LinkedIn Publishing: The under-utilised weapon in your marketing armoury

By now, we’re all well aware of the importance of social media. After all, we’re forever being told about its power and how we need to incorporate it into our PR plans. Facebook, Twitter, Google+, you name it – it’s constant, but less well known seems to be the use of LinkedIn. Sure, LinkedIn is …

It’s official!! Earned media outperforms paid media

A new report conducted by research and advisory firm Outsell has looked into how marketers rate the effectiveness of earned media. It found that 81% of senior marketers say that earned media (PR) is more effective than paid media (advertising and marketing) as a method for driving interactions with customers and prospects, and for building …

How does your personal brand as CEO or MD stack up?

It is said that an organisation’s most valuable assets are it’s people, yet there has been a plethora of research recently that suggests a growing disconnect between those at the top of the organisation with those underneath. The 2016 Edelman Trust Barometer, a global survey of over 33,000 organisations across 28 countries, found that there …