When will I be famous?

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  It’s something that most PR’s will experience: you’re at a business event and talking to various people in the room and the question of What do you do? is an inevitability – usually within the first thirty seconds of meeting someone. Of course, I respond with …

Know your colours

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  Recruiters need to work on their own employer brand to remain competitive (or else lose their own war for agency talent). The war for recruitment talent is hotting up, but unless recruitment leaders up their game by improving their own employer brand, they risk ending up …

How to maximise candidate engagement (with minimum effort)

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  A survey conducted by Harris Interactive found that 3 out of 5 job seekers never hear back from their recruiter after attending an interview. Recruiters – what on earth are you doing? Not only is this damaging to your brand as a recruiter-of-choice, you’re robbing yourselves …

10 ways to get your press release the coverage you want

It has been on the receiving end of some bad press in recent months (ironically), with many predicting its demise. But the humble press release remains a critical tool in the armoury of all companies who have a story to tell. The trouble is that not everyone ‘gets’ what makes a press release successful. If …

How video can boost your brand (even on a budget)

We all know that the way in which we use mobile technology to consume information (and socialise) is influencing the way in which we get our messages ‘out there’. But while many of us will watch videos online via our smartphones, few actually make the link between what we are doing and what our potential …