How to win back lost customers…through savvy marketing and PR

by Paul MacKenzie-Cummins, Editor There is a belief that recruitment – like all sales professions – is a numbers game; the more calls you make the higher the volume of sales you create. That was certainly the mantra preached to me when I worked in sales, although I didn’t quite agree with it – focus …

How to effectively onboard a new employee

It is often said that people who are an organisation’s greatest asset, and it is true. Yet all too often we see organisations struggle to retain their best employees, losing them to a key competitor. There can be a range of explanations for this, but one of the biggest reasons is the failure of employers …

Recruitment agency growth boosted by word of mouth influencer marketing

by Paul MacKenzie-Cummins, Editor and Managing Director of Clearly – The PR & Marketing Communications firm for the recruitment industry I recently attended a networking meeting – one of a number that I attend regularly. Only this one was aimed at marketers and those responsible for the marketing of their organisations, but not necessarily qualified …

How to win your first client as a recruitment start up

Google the term ‘first-time entrepreneur’ and you will be awash with articles offering ‘top tips’ on how to turn your new enterprise into a flourishing business. Trouble is, while these articles will undoubtedly contain some useful snippets of advice, few actually address what’s really going to be important in growing your new recruitment business: namely, …

7 things every recruiter must do to thrive NOW!

by GREG SAVAGE You must be a better version of yourself to thrive as a recruiter in 2016. But how? Well, start with these seven crucial action points. Reincarnate yourself as a born-again ‘digital native’ Kill off all your fears, reservations and wimp-ish paradigms about being too old to learn new technologies. Go the other …