LinkedIn Publishing: The under-utilised weapon in your marketing armoury

By now, we’re all well aware of the importance of social media. After all, we’re forever being told about its power and how we need to incorporate it into our PR plans. Facebook, Twitter, Google+, you name it – it’s constant, but less well known seems to be the use of LinkedIn. Sure, LinkedIn is …

It’s official!! Earned media outperforms paid media

A new report conducted by research and advisory firm Outsell has looked into how marketers rate the effectiveness of earned media. It found that 81% of senior marketers say that earned media (PR) is more effective than paid media (advertising and marketing) as a method for driving interactions with customers and prospects, and for building …

How does your personal brand as CEO or MD stack up?

It is said that an organisation’s most valuable assets are it’s people, yet there has been a plethora of research recently that suggests a growing disconnect between those at the top of the organisation with those underneath. The 2016 Edelman Trust Barometer, a global survey of over 33,000 organisations across 28 countries, found that there …

12,000 reasons recruiters need to build their brand

Over the last few years I’ve written about and presented a number of seminars on the importance for recruitment agencies to have a brand that resonates with clients and candidates. In fact, if I were to detail all the arguments for doing so in a single article you would be forgiven for mistaking this post …