When it comes to PR, just get on with it

by Paul MacKenzie-Cummins, Editor and magaging director at ClearlyPR   I read a great interview in The Telegraph over the weekend, the title of which I have blatantly plagiarised and attributed to this article. The interview was with Patrick Drake, co-founder of HelloFresh – the fresh food delivery company. The company was set up in …

5 ways to increase your chances of being a recruiter of choice

by Paul MacKenzie-Cummins, Editor and managing director of ClearlyPR   As recruiters the number of agencies you’re up against is at a record high, with an average 85 new agencies starting up every week. Whilst competition is good for business, it also means that you need to be on your game if you are to …

What’s the difference between PR and Advertising?

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR    I spent the first 10 years of my career working in advertising for the likes of Guardian Media, Daily Mirror and Yell and am one of the few people working in PR who has experienced both the advertising and PR industries. Of course, there are …

How The Times wants to be pitched

by Paul MacKenzie-Cummins, Editor and managing director at ClearlyPR   On 22nd March, I attended an event held by the Chartered Institute of Public Relations at their head office on Russell Square, London. Among the speakers was Tom Whipple, Science Editor at The Times. Science communication is a particular interest of mine, having previously worked …

INFOGRAPHIC: 10 reasons why recruiters really need PR for their agencies

  Looking for PR support for your agency? Contact Paul MacKenzie-Cummins at Clearly PR & Marketing Communications.