It’s official!! Earned media outperforms paid media

A new report conducted by research and advisory firm Outsell has looked into how marketers rate the effectiveness of earned media. It found that 81% of senior marketers say that earned media (PR) is more effective than paid media (advertising and marketing) as a method for driving interactions with customers and prospects, and for building …

How does your personal brand as CEO or MD stack up?

It is said that an organisation’s most valuable assets are it’s people, yet there has been a plethora of research recently that suggests a growing disconnect between those at the top of the organisation with those underneath. The 2016 Edelman Trust Barometer, a global survey of over 33,000 organisations across 28 countries, found that there …

12,000 reasons recruiters need to build their brand

Over the last few years I’ve written about and presented a number of seminars on the importance for recruitment agencies to have a brand that resonates with clients and candidates. In fact, if I were to detail all the arguments for doing so in a single article you would be forgiven for mistaking this post …