How to know whether your PR is working or not

Ever since we can remember, people have been saying that it is almost impossible to measure how successful PR is. ‘Impossible’ is a strong word and up until the last few years we would have described it as being perhaps a tad ‘tricky’. But advances in technology have made it so much easier for everyone …

How to maximise your media coverage

So you have secured some great media coverage for your organisation, but now what do you do with it? Short of printing a copy and adding it to your clippings file that lies in the reception area for visitors to read, why not look to get some more mileage from it? Here are six key …

Are recruiters doing enough to defend agency fees and executive pay?

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  Theresa May recently announced plans to reform executive pay – the premise of which is to reduce the pay gap between those on the shopfloor and executives in a bid to tackle excessive pay. Rebuilding public trust in executive pay and linking it to corporate performance …

How to battle the new players of the game

by Paul MacKenzie-Cummins, Editor and Managing Director at Clearly PR & Marketing Communications   The recruitment sector is simply huge. And it’s still growing, irrespective of the recent Autumn Statement. Last week, the Chancellor of the Exchequer, Philip Hammond announced that the Office for Budgetary Responsibility has downplayed its economic forecasts for the year ahead. Quite …

Grow your agency…by writing, not selling

by Paul MacKenzie-Cummins, Editor and Managing Director at Clearly PR & Marketing Communications During the recession the recruitment sector was hit hard. We all know that, and we all know that fewer jobs meant lower billings and intense competition between recruiters to fill the few and far between assignments that did come up. An interesting …