How to make your media coverage go further

So you have secured some great media coverage for your organisation, but now what do you do with it? Short of printing a copy and adding it to your clippings file that lies in the reception area for visitors to read, why not look to get some more mileage from it? Here are six key …

10 books you really should read this year

by Paul MacKenzie-Cummins As the dulcet tones of Auld Lang Syne finally faded into the background, many of us will have woken up to the dawn of the New Year with a sense of renewed optimism and purpose. But as January moves into February chances are that many of those promises have fallen by the …

The social media and recruitment technology trends to look out for in 2017

by Paul MacKenzie-Cummins (This article was written by Paul for the January edition of Recruitment International – see here).   In 2017, social media is going to become more challenging for recruiters. But the challenge will come from other recruiters for 2017 will be the year that social media will no longer be considered a …

Why many recruitment agencies need to delete their Twitter accounts

For any forward-thinking recruitment agency, Twitter is quite simply essential. But there are two types of Twitter users who are killing their agency brands because of the way in which they use the social media platform. First there are the number hunters: These are those recruiters who have a seemingly insatiable appetite to increase their …

The 5 most read recruitment marketing articles of 2016

It’s been a brilliant year for the recruitment industry. Last week, the REC released its figures highlighting the state of the UK recruitment industry. Accordingly, the sector is now worth £35.1 billion a year – up from £26.5 billion in the year 2012/13. And 2017 sets to be another strong year, with the CBI recently …