How to write LinkedIn articles that build your personal brand

Bloody Google. While it’s great for so many things, it is equally frustrating and annoying when it comes to finding good content that actually means anything. Take the topic of thought leadership as a case in point. Enter those two words into the search bar and you will be inundated by a mass of links …

The key facts behind a strong employer brand in 2017

Employer branding – that flighty accomplishment. Do it well and recruitment, staff retention and employee happiness are a foregone conclusion. Without an effective brand, however, we see the opposite – significant disadvantages to your business’ long-term success. So how has a strong employer brand become so important? According to LinkedIn’s research into global recruiting trends …

Engaged consultants = increased billings (no, seriously, it does)

Despite having one of the strongest economies in Europe, the UK rather surprisingly has one of the less engaged workforces. In fact we rank 18th out of 20 in the world staff engagement rankings – not good in anyone’s books. With a plethora of evidence to suggest that having a better engaged workforce boosts employee …

Forget Facebook if you’re targeting millennials and young people

Social recruiting has become an essential part of the recruiter’s candidate attraction strategy, with Facebook being one of the most effective ways to reach top talent. Or so we thought. New research suggests that there is an entire demographic that has bypassed the world’s most popular social platform altogether, in favour of its image-driven rivals …

Why outsourcing your PR makes business sense

Outsourcing services like PR and marketing has traditionally been a move by businesses to cut costs. Of course, we’d agree that it provides better value than trying to manage your PR in-house, but the results of an outsourcing survey by Deloitte suggest it’s now driven more by the desire to innovate. What, I hear you …