Why outsourcing your PR makes business sense

Outsourcing services like PR and marketing has traditionally been a move by businesses to cut costs. Of course, we’d agree that it provides better value than trying to manage your PR in-house, but the results of an outsourcing survey by Deloitte suggest it’s now driven more by the desire to innovate. What, I hear you …

Would you recommend your own agency as an employer of choice?

Why is it that the Google’s and Facebook’s, Manpower’s and Hays of this world never seem to have a problem in attracting top talent to work for them? The answer is that they each have a strong employer brand – the thing that makes people want to work for them specifically. We all know that …

5 things agencies say they are, but fail to show

There isn’t a single industry that can compete with recruitment when it comes to the number of new businesses setting up shop. The total number of recruitment agencies in the UK now stands at a record-high of 27,788 – a three-fold increase since January 2012, and a rise of 18,158 in just five years. So …

How 5 Recruitment agencies built their brand and businesses with PR

PR is the one element of the marketing mix that most recruiters struggle to truly ‘get’. And they’re not alone. But in truth, it doesn’t really matter. What does matter is that they understand how PR benefits their business, from raising their profile as an agency- of-choice to driving enquiries and positively impacting their bottom …

5 things that can kill your brand

by ClearlyPR – The PR agency for the Recruitment sector   The most important thing you can do to secure your success as a business is to build a robust brand. The second is to try not to kill it in the process… A strong brand helps you build trust, differentiate you from competitors and …