3 out of 5 candidates reject job offers when company vision unknown

A survey of 1,000 professionals and 500 hiring managers has found that 64.7% of job seekers would be prepared to turn down a job offer if they didn’t know or didn’t agree with the hiring company’s mission, values and purpose. More than half (52%) said they would flatly reject a job offer if neither the …

Quirky recruitment marketing could boost applications (AND staff turnover too!)

Using humour in your recruitment marketing could boost job applications, but it could also backfire if the reality differs from the perception created. Last month, the International Journal of Internet Marketing and Advertising published the results of a study conducted by a team of researchers in Finland. The study found that recruitment marketing campaigns that …

DfE doubles teacher recruitment marketing budget

The shortage of new teachers entering the profession has been given a welcome boost with the announcement that the Department for Education (DfE) will increase its recruitment marketing spend this year. To meet its targets, the government needs to attract 35,000 applicants for a teacher training course each year. But in the year 2015-2016 that …

Why your poor rejection process is losing you money and damaging your employer brand

by Paul MacKenzie-Cummins   Rejection. All of us will have been subjected to it at some point in our lives, whether it was being turned down for a job we really wanted or when we were subjected to an outright No after asking someone out on a date. Being rejected is hard – doing the …

Will anyone actually care if you win prestigious awards?

Clients often ask us if they should bother going for a recognition award. Often, it’s modesty holding them back – sometimes a lack of confidence or a case of imposter syndrome, a belief that they’re not ‘up there with the best’. Others, who are more confident of their chances of winning, still wonder: ‘is it …