PR in 2018: What to expect

So, what will be the key trends in PR over the next 12 months? Content, content, content. But we’re not just talking about creating content to showcase to audiences; rather, it will be interactive, personal, and responsive to the needs and wants of those audiences. The pace of technological change has been such that most …

GDPR is arse-about-face, but Recruiters can work this to their advantage

by Paul MacKenzie-Cummins, editor and managing director at ClearlyPR May 25th is a date that is forever etched in my mind. It is the day of the Miracle in Istanbul – perhaps the most incredible footballing comeback the game has ever witnessed. As an avid Liverpool fan stood in a tightly packed pub in the …

Think you need PR for your Recruitment agency? You might, but you might not

We were recently contacted by a potential new recruitment agency client who said that they need appoint a new PR agency before the end of the year, because they’re “looking to make a big push” in 2018. All very well, we thought, that is until we probed for more information. The most obvious question is …

The 7 essential promotional tactics all Recruitment agencies need to do in 2018

The latest industry statistics show that 9 out of 10 businesses across all sectors now include content marketing as part of their overall promotional activity. But what do we mean by ‘content marketing’ and what sort of content falls under this banner? Simply put, content marketing is information that has been produced to meet the …

7 deadly phrases that kill brands

The job of PR people like us is to manage the reputation of the recruitment agency clients that we represent. But we have to admit, there have been times when clients have used certain phrases that quite frankly have wound us so much that we’ve had to bite our tongues before we got ourselves fired. …