It’s official!! Earned media outperforms paid media

A new report conducted by research and advisory firm Outsell has looked into how marketers rate the effectiveness of earned media. It found that 81% of senior marketers say that earned media (PR) is more effective than paid media (advertising and marketing) as a method for driving interactions with customers and prospects, and for building …

If you’re not getting much from your blog, your content is probably all wrong

If you are serious about attracting customers to your website and giving them a reason to engage with you, you need to have the right content on your company blog. Otherwise, how will they know what makes you stand out in the sea of other organisations?   Managing a company blog is not just something …

How does your personal brand as CEO or MD stack up?

It is said that an organisation’s most valuable assets are it’s people, yet there has been a plethora of research recently that suggests a growing disconnect between those at the top of the organisation with those underneath. The 2016 Edelman Trust Barometer, a global survey of over 33,000 organisations across 28 countries, found that there …

12,000 reasons recruiters need to build their brand

Over the last few years I’ve written about and presented a number of seminars on the importance for recruitment agencies to have a brand that resonates with clients and candidates. In fact, if I were to detail all the arguments for doing so in a single article you would be forgiven for mistaking this post …

Right content = greater engagement (and sales)

During the recession the recruitment sector was hit hard. We all know that, and we all know that fewer jobs meant lower billings and intense competition between recruiters to fill the few and far between assignments that did come up.