How video can boost your brand (even on a budget)

We all know that the way in which we use mobile technology to consume information (and socialise) is influencing the way in which we get our messages ‘out there’. But while many of us will watch videos online via our smartphones, few actually make the link between what we are doing and what our potential …

Brand me up

You may be the best biller or work for one of the most well regarded search firms in town, but to really maximise the ROI on that old adage ‘people buy from people’, you need to position yourself as the individual recruiter-of-choice. Cue personal branding. Here are five key ways to build a personal brand …

5 creative ways to engage journalists

by Paul MacKenzie-Cummins, Editor and Managing Director of ClearlyPR  If you think that your InBox gets filled with a plethora of unsolicited and unwanted emails, spare a thought for journalists. Each day, they receive countless numbers of emails from PR people (yup – people just like us) ‘selling’ their clients’ stories in a compelling way …

LinkedIn Publishing: The under-utilised weapon in your marketing armoury

By now, we’re all well aware of the importance of social media. After all, we’re forever being told about its power and how we need to incorporate it into our PR plans. Facebook, Twitter, Google+, you name it – it’s constant, but less well known seems to be the use of LinkedIn. Sure, LinkedIn is …

It’s official!! Earned media outperforms paid media

A new report conducted by research and advisory firm Outsell has looked into how marketers rate the effectiveness of earned media. It found that 81% of senior marketers say that earned media (PR) is more effective than paid media (advertising and marketing) as a method for driving interactions with customers and prospects, and for building …