12,000 reasons recruiters need to build their brand

Over the last few years I’ve written about and presented a number of seminars on the importance for recruitment agencies to have a brand that resonates with clients and candidates. In fact, if I were to detail all the arguments for doing so in a single article you would be forgiven for mistaking this post …

Right content = greater engagement (and sales)

During the recession the recruitment sector was hit hard. We all know that, and we all know that fewer jobs meant lower billings and intense competition between recruiters to fill the few and far between assignments that did come up.  

Keep on talking: How HR and PR can add to the bottom line

If the recession taught us anything, it is that an organisation’s HR and PR fucntions are inextricably linked. Brought together by crisis theirs is a marriage that serves as a sobering reminder of the need to give parity to communicating what is happening within the organisations as well as what is going on ‘out there’ …