Reports finds recruitment agencies to increase investment in engagement tools

With GDPR on its way and competition between agencies at its highest ever levels, recruitment business leaders are realising the need to better engage with their clients and candidates, as well as improve operational efficiencies, to ensure they remain ahead of the curve. Cue: increased investment in rec-tech. According to Bullhorn’s 2018 UK Recruitment Trends …

Optimum time for e-marketing opt-ins revealed

With GDPR fast-approaching, a new study has revealed the most effective time of day for organisations to maximise the number of opt-ins received. The study, undertaken by SmartFocus, analysed 1.4 billion email marketing messages. It found that email marketing messages sent between 10:25am and 12:30pm had a 20% higher unsubscribe rate than at any other …

Less than half of your clients and candidates trust you

If you think you’ve had your fill of GDPR over the last few months, you haven’t seen anything yet. As the implementation date becomes a matter of weeks away, the business press will step up its coverage of GDPR and the implications it will have. One such issue that has already been raised is that …

EDITOR’S THOUGHTS: We need more women role models in recruitment

International Women’s Day serves as a stark reminder that while progress has been made towards achieving greater parity between men and women in the workplace, it remains frustratingly slow and so much can be achieved. One of the most rewarding aspects of a PR’s job, is the people we get to work with. Over the …

Is Recruitment failing women?

Originally published 2nd May 2017 The Times’ Top 50 Employers for Women in the UK report published the details of the best workplaces for women in an unranked list, yet despite recruitment being one of the fastest growing and most significant contributors to the UK economy not a single recruitment firm made the cut. Each …