The 7 essential promotional tactics all Recruitment agencies need to do in 2018

The latest industry statistics show that 9 out of 10 businesses across all sectors now include content marketing as part of their overall promotional activity. But what do we mean by ‘content marketing’ and what sort of content falls under this banner? Simply put, content marketing is information that has been produced to meet the …

Do you know the difference between PR and Marketing? You need to

If you are charged with the promotion of your recruitment agency, it is important to understand the mix of options available to you – the key elements of which are PR and Marketing. But the difference between the two isn’t always easy to explain and the lines are blurred. So, to help you, we’ve broken …

7 deadly phrases that kill brands

The job of PR people like us is to manage the reputation of the recruitment agency clients that we represent. But we have to admit, there have been times when clients have used certain phrases that quite frankly have wound us so much that we’ve had to bite our tongues before we got ourselves fired. …

6 things that will annoy journalists

With more media outlets than ever before and even more recruitment agencies vying to get their message seen, heard and read, it’s getting harder to win the attention of journalists and generate the media coverage you want. However you approach journalists with your pitch, there are a few things that will destroy your chances of …

Episode 6 RECRUITER RADIO: Show and tell

When looking to position your recruitment agency as being an expert in certain sectors, you need to show that you actually are. We can all talk the talk, but the proof really is in the proverbial pudding.