5 things journalists will thank you for when ‘selling’ your story

If you think that your InBox gets filled with a plethora of unsolicited and unwanted emails, spare a thought for journalists. Each day, they receive countless numbers of emails from PR people (yup – people just like us) ‘selling’ their clients’ stories in a compelling way in a bid to get them seen and heard …

10 ridiculous questions our agency has been asked by potential clients

by Paul MacKenzie-Cummins I love PR, truly I do. For me it is the perfect combination of writing and the media, which perhaps explains why I am equally as proactive with our own PR as a business as we are for our clients. However, there is something that’s a huge irritant of mine – stupid …

How to write LinkedIn articles that build your personal brand

Bloody Google. While it’s great for so many things, it is equally frustrating and annoying when it comes to finding good content that actually means anything. Take the topic of thought leadership as a case in point. Enter those two words into the search bar and you will be inundated by a mass of links …

The key facts behind a strong employer brand in 2017

Employer branding – that flighty accomplishment. Do it well and recruitment, staff retention and employee happiness are a foregone conclusion. Without an effective brand, however, we see the opposite – significant disadvantages to your business’ long-term success. So how has a strong employer brand become so important? According to LinkedIn’s research into global recruiting trends …

Engaged consultants = increased billings (no, seriously, it does)

Despite having one of the strongest economies in Europe, the UK rather surprisingly has one of the less engaged workforces. In fact we rank 18th out of 20 in the world staff engagement rankings – not good in anyone’s books. With a plethora of evidence to suggest that having a better engaged workforce boosts employee …