6 ways of using social media to your advantage

With over 2.3 billion active social networking users in the world today, it seems the steady growth of social media is showing no signs of slowing down. Social media has become a critical component in brand building, allowing an agency’s message to be communicated to the right people within just a few clicks. If social …

How to get optimum results from your social media activity

by Paul MacKenzie-Cummins, Editor and Managing Director of Clearly PR  Social media’s primary goal is to build your organisation’s online branding and drive traffic to your website. It takes time – time to source and produce content in the first place and time to achieve the desired results. But chances are you may not be …

How to win new business for your recruitment agency start-up using PR

Google the term ‘first-time entrepreneur’ and you will be awash with articles offering ‘top tips’ on how to turn your new enterprise into a flourishing business. Trouble is, while these articles will undoubtedly contain some useful snippets of advice, few actually address what’s really going to be important in growing your new recruitment business: namely, …

5 brilliant examples of recruitment companies using PR to win new business

PR is the one element of the marketing mix that most recruiters struggle to truly ‘get’. And they’re not alone. But in truth, it doesn’t really matter. What does matter is that they understand how PR benefits their business, from raising their profile as an agency- of-choice to driving enquiries and positively impacting their bottom …

Digital PR: it’s more than just social media

Digital marketing can trace its roots all the way back to the 1980s when IBM released the first personal computer. This opened up a whole new world for marketers, where they made the shift from just ‘pushing’ a product (with physical advertising) to relationship management – now prioritising customer relationships over the traditional sale.  The …