by Bethan Jones-Arthur
In a world where more of us are using social media than ever before, businesses need to finally realise its power. With potential to grab the attention of several new customers, Facebook is a valuable marketing tool that can both increase brand awareness and improve brand identity.
Here are five tips you can use to improve your content marketing on the world’s most popular social network:
- Make it visual
According to Kissmetrics, content with relevant images gets 94% more views than content without relevant images. Even using sources such as Shutterstock, you can find images which will match the tone of your content and encourage those clicks and shares. To expand on this, invest some time into learning how to make your own video content. Proven by the popularity of such channels as Buzzfeed’s Tasty and The Dodo, short and simple videos are a fast, cheap way to broadcast easily consumable, shareable content to your potential client base.
Visual content should be integral to your brand and the story you are trying to tell. It’s modern, it’s easy and the resources are out there – use them!
- Be emotive
We’re not talking overdoing it here – don’t try too hard to pull on the heartstrings. However, don’t be scared of sharing a story. Utilise your existing contacts as case studies and share their experiences as a way to demonstrate what you can do for new leads, capitalising on any humorous, emotional or relatable facets of their stories to draw new clients in.
Social media is the new word of mouth. Make your content relatable and encourage your followers to share it with their friends. Ensure what you’re posting creates positive conversation around your brand.
- Here, There and Everywhere
Making your content suitable for multiple social media platforms is a sure-fire way to increase viewership and keep it. However, take precautions to ensure your messages match the network you’re sharing them on – Facebook’s tone is different to Twitter’s, which is different to LinkedIn’s, and so on and so forth.
- Time is of the essence
It’s not only important to constantly create new content – you also need to take into account the times it goes out. Ensure your content hits your audience at peak times; post it at lunchtimes and popular break times to push it into the consciousness of employees whilst they’re at work. Also, don’t forget to repost your content every now and then. Quality content doesn’t lose its credibility!
By following these tips, your content marketing on Facebook should take on a brand new lease of life. Keep it fresh and engaging and you’ll be building up interest in no time!