Branding/Marketing/PR Thought Leadership

10 phenomenally powerful reasons why all businesses should have an internal comms plan

Written by the Editorial Team

Without an effective internal communications strategy, organisations risk losing talent to their competitors, devalue their employee value proposition, increase the prevalence of a silo mentality persisting within the organisation which reduces cohesion, and they will have a workforce that is relatively misinformed and ignorant of where the organisation is going and their role within it.

All of which will result in a breakdown of communication and a toxic corporate culture struggling to find its way. Here are 10 benefits of having an internal communications plan:

  1. Employees are more engaged and feel part of the decision-making process.
  2. Employees can identify with the organisation’s values and goals which in turn will make them feel they are ‘making a difference’.
  3. Employees who are engaged are proven to increase their efforts and efficiencies, which positively impacts on the organisation’s bottom line.
  4. Employees will feel a loyalty to an organisation and are more likely to remain with their employer for the longer term, which keeps staff turnover and recruitment costs to a minimum.
  5. Inherent silo mentalities are broken down and effective inter-departmental working relationships are fostered, which creates an environment of shared responsibility and shared purpose – all of which will result in the sharing of best practice and improved business performance.
  6. Workplace conflict caused by ambiguity is reduced through clear messaging and communication of ideas.
  7. Employees are empowered to discuss, share and contribute ideas that can have both a direct and indirect impact on how the organisation performs through the development of a supportive and knowledge-sharing corporate culture.
  8. All employees can articulate the organisation’s mission, vision, values and goals and ensure that these key principles underpin all that they do in the work environment.
  9. Employees are motivated by the ‘bigger picture’ – they can see where the organisation is heading and they understand the role that they and their teams play in enabling it to reach its targets.
  10. Senior teams are better placed to review, assess and measure the success of their internal communications strategy to date and benchmark it against improved business performance.